ŠKODA UK is delighted to announce the appointment of Davina West as the brand's new Fleet Business Development Manager.
The role will see Davina working as part of ŠKODA's existing corporate sales team to develop and deliver competitive ŠKODA offers. It will also signal a fresh focus on the implementation of new fleet customer satisfaction initiatives, to identify areas where value can be added to the business.
Davina has extensive automotive marketing experience, and will also be creating new fleet communication strategies.
Her appointment is an internal one. Most recently Davina has been Retailer Marketing Manager at ŠKODA, designing and implementing the brand's Local Marketing Programme. Her achievements include significantly improving the quality, consistency and effectiveness of retailer marketing.
She has also had various roles within Volkswagen Group UK, worked as a Group Marketing Manager for a retail automotive company, and as General Manager for Customer Relationship Marketing at another vehicle manufacturer.
Davina commented: "This is an exciting time to be further developing the ŠKODA fleet business. With such a diverse range of cars, all of which have desirable features which can improve the life of the corporate driver, I can't wait to get started."
She begins her new role on 31 March 2014.
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