Golf: Success story

The Golf’s success story enters the seventh generation as the car continues to inspire both customers and the specialist media. The Golf has been honoured with two dozen prestigious awards over the last twelve months. It was voted European “Car of the Year” and crowned “World Car of the Year 2013”. The new Golf also recently beat the competition in Japan, becoming the first imported car in the 34-year history of the country’s top award to claim the accolade and be named “Car of the Year 2013/2014 Japan” with a score that was streaks ahead of the field. Other awards include the “Golden Steering Wheel 2013”, the “Auto Trophy”, “Auto der Vernunft” (Car of Reason) and “Best cars of 2013”. Prof. Dr. Martin Winterkorn, CEO of Volkswagen Aktiengesellschaft, commented: “The Golf will remain the most important model and a powerful engine for the Volkswagen brand.”

The 500,000th latest-generation Golf will be delivered in a few days’ time just one year after the car was launched. And the bestseller has yet to make its debut in key countries such as China and the United States. Moreover, important derivatives in the Golf family are waiting in the wings: The new Golf Estate has just arrived in showrooms and will be followed next year by the Golf Sportsvan which Volkswagen premiered at the IAA in Frankfurt. There will also be innovative versions such as the e-Golf and the Golf Plug-in Hybrid. “We are delighted the Golf has got off to such a brilliant start and is enjoying such a positive reception from customers. That is first and foremost due to a committed team. Our people very definitely went the extra mile for the Golf and have done a great job,” Winterkorn added.

For years now, the Golf has been the best-selling car in Europe, enjoying this status in several individual countries and taking pole position, for example, in Belgium, Finland, Ireland, Croatia, Luxemburg, Norway, Austria, Switzerland and, of course, its home market of Germany.

The first generation of the Volkswagen Golf went on display at dealers in May 1974 as the successor to the legendary Beetle and has continued its predecessor’s success story for almost 40 years. The Golf has lent its name to an entire vehicle class and has always been available in a range of variants. From the ultra-economical Golf TDI BlueMotion to the sporty GTI, from the three-door model to the estate version, Volkswagen has a Golf to suit every taste and need. That has convinced customers: Volkswagen celebrated the 30 millionth Golf in June 2013.