2013 marked the best year ever for Mercedes-Benz Trucks in the UK. Record sales of 9,500 trucks (8,468 Mercedes-Benz and 1,003 Fuso Canters) represented a 7% increase on 2012, while also beating 2005’s previous record.
Mercedes-Benz truck grew registration volumes in 2013 by 35%, against a market that increased by 28%, outperforming market growth by 7%. With a greater focus on customers Mercedes-Benz aims to continue this success through 2014 and beyond.
Following the recent announcement of business changes within Mercedes-Benz UK, the New Mercedes-Benz Truck division - headed by Managing Director Michael Kamper – now encompasses all areas of customer experience under one roof, including new vehicle sales, used re-marketing, product marketing, finance, customer services and parts as well as Service 24h emergency breakdown support.
With the sole focus on customer satisfaction, retention and loyalty Mercedes-Benz puts even more emphasis on the further development of long term relationships with truck operators. In close cooperation with the dedicated CV dealer network this will lead to a faster and more consistent delivery of customer service.
Michael Kamper commented: “2013 was a truly remarkable year for Mercedes-Benz Trucks in the UK. We have sold and delivered more vehicles and services than ever before, and we have put the customers’ needs at the centre of all that we do.
“Under the new structure we have the unique opportunity to create a truly B2B focused 360-degree, customer-centric company. This aligned approach will ensure that all areas of our business deliver to customers a dedicated service in accordance with the Mercedes-Benz brand promise.”
Focused solely on delivering an experience which centres on individual requirements, the newly formed Truck team will continue to ensure that when dealing with Mercedes-Benz customers can not only purchase industry leading products, but will also receive a partnering experience that meets all expectations.
Michael continues: “By virtue of having launched new Actros in both Euro V and Euro VI, in 2011, no other truck manufacturer has anywhere near the experience and positive track record in the field of Euro VI technology”.
“With over 1,200 Euro VI vehicles already sold in the UK and a further 22,500 Euro VI operating throughout Europe, we’ve singled ourselves out from other manufacturers and offer a far more compelling package, not only for our products but for our customer services offerings too. Having brought together all of our Truck functions, our enhanced focus, passion and drive to expand business and offer excellence has never been stronger.”